Electronic Newsletter Issue 2008-01
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A 2004 study of executives at 365 companies showed 77% rely on CEO support to reinforce their ability to act on company values.
- - VALUES - -
It is that time of year when many of us are planning our strategy of what to do this year and in the future to improve business. Current values and future vision are key components of our business strategy.
When developing corporate values, consider the ethics, behaviors, and attitudes you have built a reputation on and for which you would like to be known. Don't get hung up on using the perfect wording. Just make sure the appropriate feelings and emotions are realized when the value statement or bullets are read aloud.
- - VISION - -
In the 2007-01 issue, we talked about strategic planning, SWOT analysis, and goal setting to help us accomplish our mission and reach our vision. To write our vision statement, as a group we need to consider what we want the company to look like in 3 to 5 years from now. We should ask ourselves about the type of business we are in or desire as well as products and services we offer. We should also understand who our target customers are and what type of employees we need to serve them.
This should get us on our way to a better and more achievable strategic plan for improving our business in the future.
For general tips and activities on creating a team mission statement, see my archived newsletter
Once we have established our values and vision, we need to communicate them both internally and externally. To communicate internally, we can use a computerized slide show to present to various management levels and other employees. To communicate externally, we should place our statements on our website and in appropriate marketing materials sent to customers. External communication may require the use of a web or publishing expert knowledgeable in current software applications for a quick turnaround and a professional look..
"Momentum comes from a clear vision of what the corporation ought to be, from a well-thought-out strategy to achieve that vision, and from carefully conceived and communicated directions and plans that enable everyone to participate and be publicly accountable in achieving those plans."
- Max DePree (author of "Leadership is an Art")
Shirley Fine Lee, author of the book “R.A!R.A! A Meeting Wizard's Approach” has put a few tips on YouTube to help with improving meetings. The educational and humorous videos cover topics such as problem solving, key components, rabbit trails, and how to stay awake in meetings.
Click topics below to watch videos on YouTube.
Please rate and share your favorite.
R.A!R.A! A Meeting Wizard's Approach
Where can the Meeting Wizard be heard in
First Quarter 2008?
See schedule on
To be added to
Meeting Wizard's calendar to speak at your program or to facilitate your meeting